I spent several years at Wix.com working with hundreds of agencies around the world. So when I decided to start one, I didn't need to search very far, I knew exactly who I'd like to work with.

I called the best people I knew from two very different worlds but with the same refusal to settle for average. I shared my vision for an agency where creative and engineering would work side by side.

Fortunately, they said yes and ikra was born!

— Tamir Sher

I spent fifteen years building my own brand and earning the freedom to choose who I worked with and how far I was willing to take the work. I wasn't looking for partners, and I definitely wasn't looking to join another agency.

Then Tamir called with an offer. We had always shared one belief: strong creative work depends on the people around it, not talent alone. His idea was to build an agency around that belief, bringing the right people into the room from the very beginning.

Joining ikra didn't feel like giving up my independence. It felt like gaining partners who could take the work further than I could take it alone.

So I said yes.

— Olya Black

Too often, engineering entered the process after every important decision had already been made.

ikra offered something different: a place where technical thinking could shape the idea from the beginning, expand what was possible and strengthen the final experience.

At ikra, technology is part of the idea. It allows us to ask not only, “Can we build it?” but, “What else could it become?”

That was the kind of agency I wanted to help build.

— Jonathan Lopes